World Mental Health Day 2020
To mark World Mental Health Day 2020, Youmanity has partnered with KeolisAmey Docklands to deliver a unique and interacting social project: ReflectingYOU.
Using mirrors, photographers Davide Giordani and Pietro Casadio will explore the idea that humans share far more characteristics than they would like to think.
For sure commuters look different. They come from several different ethnic directions, but they all know what a troubling headache can feel like. Mental health, however, is much more than this. It can be an invisible and often pervasive, debilitating experience.
Passengers travelling through Heron Quays on 10th October - World Mental Health Day - will be encouraged to take part in an unusual social experiment. They will be invited to ‘switch’ places with fellow passengers they have never met before. By switching places they won’t switch jobs and/or move into each other’s homes. What will really happen is that our photographers will skilfully place their camera at such an angle that passengers’ head and body will get swapped around. On 10th Oct, DLR passengers stopping at Heron Quays will be likely to swap gender, ethnicity and general appearance - for a true ReflectingYOU experience.
“ReflectingYOU promises to be an innovative interactive event in which two people become one. A great and simple way to demonstrate that despite our differences, we are made of the same substance, part of the same picture - or portrait! There won’t be any tricks. Just a mirror, a photographer and the concourse at Heron Quays. We are very excited to host such a project on the DLR network” explains Marie Popon, Customer Experience Project Manager, KAD.
Social distancing
Twelve-meter distance between subjects will be required by the photographer to produce the composite images. Our team of volunteers will ensure that groups no larger than six people will take part in the planned the ReflectingYOU shoot.
About ReflectingYOU
ReflectingYOU is the brain child of Davide Giordani - a marketing and communications expert with a passion for fine photography and social equality. In 2018 he devised the ReflectingYOU project with the objective of encouraging society to reflect on the importance of inclusion, to fight the stigma attached to mental health.
WHERE: Heron Quays DLR station
WHEN: 10th Oct
TIME: 11am - 7pm
All welcome!
